My next chapter with Mastodon

After nearly 10 years, I am stepping down as the CEO of Mastodon and transferring my ownership of the trademark and other assets to the Mastodon non-profit. Over the course of my time at Mastodon, I have centered myself less and less in our outward communications, and to some degree, this is the culmination of that trend. Mastodon is bigger than me, and though the technology we develop on is itself decentralized—with heaps of alternative fediverse projects demonstrating that participation in this ecosystem is possible without our involvement—it benefits our community to ensure that the project itself which so many people have come to love and depend on remains true to its values. There are too many examples of founder egos sabotaging thriving communities, and while I’d like to think myself an exception, I understand why people would prefer better guardrails.

But it would be uncouth for me to pretend that there isn’t some self-interest involved. Being in charge of a social media project is, turns out, quite the stressful endeavour, and I don’t have the right personality for it. I think I need not elaborate that the passion so many feel for social media does not always manifest in healthy ways. You are to be compared with tech billionaires, with their immense wealth and layered support systems, but with none of the money or resources. It manifests in what people expect of you, and how people talk about you. I remember somebody jokingly suggesting that I challenge Elon Musk to a fight (this was during his and Mark Zuckerberg’s martial arts feud), and quietly thinking to myself, I am literally not paid enough for that. I remember also, some Spanish newspaper article that for some reason, concluded that I don’t dress as fashionably as Jeff Bezos, based on the extremely sparse number of pictures of myself I have shared on the web. Over an entire decade, these tiny things chip away at you slowly. Some things chip faster. I steer clear of showing vulnerability online, but there was a particularly bad interaction with a user last summer that made me realise that I need to take a step back and find a healthier relationship with the project, ultimately serving as the impetus to begin this restructuring process.

As for what the legacy of my run will be, I find hard to answer. For one, I think it is not up for me to judge. On the other hand, it is as much about what didn’t happen as it is about what did. I’ve always thought that one of the most important responsibilities I had was to say “no”. It is not a popular thing to do, nor is it a fun thing to do, but being pulled into too many different directions at once can spell disaster for any project. I’d like to think I avoided some trouble by being careful. But I’m also aware that my aversion to public appearances cost Mastodon some opportunities in publicity. Ultimately, while I cannot take sole credit for it, I am nevertheless most proud of how far we’ve made it over these last 10 years. From the most barebones project written out of my childhood bedroom, to one of the last remaining and thriving pieces of the original, community-centred internet.

I have so much passion for Mastodon and the fediverse. The fediverse is an island within an increasingly dystopian capitalist hellscape. And from my perspective, Mastodon is our best shot at bringing this vision of a better future to the masses. This is why I’m sticking around, albeit in a more advisory, and less public, role.