My name is Eugen Rochko and I’m the creator of Mastodon, a free, open-source federated social network server. The flagship instance mastodon.social has over 23,000 users and is growing fast. You can check it out here.
If your organization is hosting a Mastodon instance, it is essentially a self-perpetuating brand awareness campaign. When people from other instances talk to or follow your users, they see your domain name all the time, since it is part of their globally unique usernames.
Mark Zuckerberg’s manifesto might be well-spirited, but one thing in it is fundamentally wrong:
In times like these, the most important thing we at Facebook can do is develop the social infrastructure to give people the power to build a global community that works for all of us.
Facebook isn’t, and can never be, a platform where people have the power to build anything. Facebook doesn’t even have the pretense of a non-profit like Wikipedia or Mozilla; there is no doubt about the company’s main focus — extracting as much as possible from you — by analyzing your data and showing you ads in exchange for advertiser’s money.